Amazon probably comes to mind when you think of marketplaces. But today, vertical marketplaces are emerging as frontrunners across all industries, spanning Fashion, Furniture, Electronics, and Beauty products. These platforms offer specialized experiences to targeted audiences, connecting buyers and sellers within specific industry segments. Let’s explore what and why vertical marketplaces are making waves in the e-commerce landscape.
Outlook for top marketplaces in Europe 2023
27 out of 60 top marketplaces are vertical
The e-commerce marketplace in Europe is diverse and flourishing, with over 15,000 online marketplaces driving $363 billion in revenue. The UK, Germany, and France are at the forefront, leading in revenue generation.
As reported by Webretailer, Amazon (1.28B) tops the chart in monthly visits, followed by eBay(474.4 million) and Zalando (198.62 million). Although Amazon and eBay are market leaders in Europe, there’s a strong presence of vertical marketplaces, with 27 out of the top 60 focusing on categories like fashion, sports, homewares, and electronics. Notably, fashion marketplaces Zalando, Vinted, and ASOS feature in the top 15, as does the homeware marketplace ManoMano.
Vertical marketplace champions in Europe
In Europe, the rise of vertical marketplaces marks a new era in e-commerce, where tailored choices and niche communities are becoming increasingly popular. Let’s uncover some marketplace champions for Germany, the Netherlands, the UK, and France across the Fashion & Apparel, Homeware, and Beauty & Care categories.
Why vertical marketplaces are the future
Consumer demand for specialization:
Consumers today have increasingly specific preferences and demands. They seek out platforms that offer a curated selection of products or services that cater to their unique interests and needs. Vertical marketplaces are well-positioned to meet this demand by providing a more personalized shopping experience.
Targeted marketing:
Vertical marketplaces can concentrate their advertising efforts on specific customer segments, maximizing the efficiency of reaching audiences who are more likely to convert.
Loyalty and repeat purchase:
Customers are more likely to become loyal when they find a vertical marketplace that aligns with their interests. This loyalty can lead to repeat business and word-of-mouth referrals within their niche community.
Selling on marketplaces with customized fulfillment solution
Selling on specialized vertical marketplaces is a strategic move for retailers who focus on specific categories.
CIRRO Fulfillment further supports your growth by providing customized logistics and fulfillment solutions. Understanding the distinct needs of each industry, we adapt our services to cater to a wide range of retailers, whether in Fashion, Electronics, Toys, Homeware, or Furniture. Our approach is not one-size-fits-all; we focus on creating a fulfillment process that aligns seamlessly with your business operations and market demands.